Belle Casa (South Wales)

The Early Years

The original company started from an idea Peter Dalton had in November 1998. He borrowed £250 to order the first 10,000 leaflets and started to distribute these himself in East Northamptonshire. On the very first evening Peter received his first enquiry, and an appointment was duly booked – the business had begun.

A computer record system was established and the business started to rapidly expand. Within weeks the client base had exceeded 50 customers.

Early expansion

This expansion continued at a phenomenal rate and in order to service the business levels being achieved, it was apparent that offices were required. The original office in Raunds, Northamptonshire was purchased in early 2001 and staff recruited to support the business growth.The client base had by now risen to over 280, thus making it impossible for Peter to continue on his own.

At this stage Peter decided to bring on board a General Manager, who was given responsibility for the appointment/sales conversions, along with admin staff and a leafleting team. By doing so, this resulted in substantial growth of client numbers.

Belle Casa is born

On the advice of our accountants, marketing advisors and consultants, the decision to bring individual accounts into one company was made. This decision was based on the fact that we now had in excess of 750 clients and becoming a Limited Company was deemed essential to drive the business forward.

Belle Casa Limited was formed on 16th January 2002. The directors of Belle Casa Limited are Peter Dalton and Danny Turner, with company secretary and franchise director Jenny Wilson.

What’s happening today

Today the group has Belle Casa franchise partners servicing most parts of the UK, stretching from Aberdeen to Plymouth. Belle Casa (South Wales) continues to grow rapidly on a daily basis since its inception a few years ago and now has hundreds of clients and dozens of dedicated housekeepers across the CF Postcode areas.

The reason for our success is in no small measure due to a reputation of providing an excellent customer service which identifies that each client has their own cleaning requirements (or bug-bears!), and obtaining and retaining the best dedicated housekeepers we can find in your local area.